monketng Pupsfar SrapChul Budget Budget: List marketing budget and resources required to execute your marketing campaign, and estimate what it will cost. Include items such as labor, materials and other expenses such as: print materials, online media tools or development, public relations services, design services, content deve lopment services, space or equipment rental, etc. Also, estimate the increased sales or revenue the campaign will generate for the company Item Cost Estimate Purpose Example: White paper authored by writer Lay out business case for why recruiting managers need an easier tool for vetting resumes and reference checking in the technology industry
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