MKTG 351 Consumer Behavior
Explain more in detail (300 word)
1 How do consumers select what stimuli they will perceive? How do they organize information?
2 What are “adopter” categories? Describe the first adopter category in detail. (Hint: this topic is covered across two different chapters)
Expert Answer
1. How do consumers select what stimuli they will perceive? How do they organize information?
Perception:
Perception is a process through which a consumers’ mind receives organises, and interprets physical stimuli.It is influenced by various factors such as colour, size, and brand. By seeing, hearing, or experiencing the product or service, consumers will develop an image
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