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1 How is trait theory different from Freudian and neo-Freudian theories of personality? Name and describe four specific personality traits that may be of interest to marketers and why.
Expert Answer
Answer: The trait theory is based on the notion that the personality of an individual is formed by the relatively stable characteristics called the traits. These traits are broad dispositions which cause the individuals to behave in a particular way. The traits are the qualities like kindness, outgoing and so on which broadly defines that how any individual is going to behave in any particular situation.
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