MARKETING PLAN GUIDELINES or and give information about the following: 1. What is the name of this firm? 2. What business is it in? 3. Does it operate as a single unit or does it have business divisions? (Give details). If it has more than onc operation choose only onc and proceed with this business 4. Give background information about the business you have chosen such as: a. When was it established? b. Where does it operate? c. What are the resources of this business? d. Size of its workforce. e. Past and current performance of the business f. What
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