Make a list of five consumer goods or services that are segmented on the basis of gender but are sold to both genders. Are there any differences in the good or service attributes? Are there differences in how they are marketed? What are those differences? If you were a Marketing Manager, what approach would you take for each?
Expert Answer
Many times we tend to see that some consumer goods and services will be manufactured according to the gender but they will be sold for both genders. There are some goods and services which are on the top five
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