In your opinion, which of the marketing mix variables (product, price, promotion, distribution) is most difficult to standardize globally? Why?
Expert Answer
Standardization in global market is a tough task and it puts lots of effort to set a brand globally in terms of the marketing mix. We can have respective challenges in keeping product globally and in standard form but apart from all, every marketing mix has their own challenges.
As per me it is Price which is more difficult to standardize because of the various factor:
Cost of production in every country Is different
Easy of production and inputs of
OR
PayPal Gateway not configured
OR
PayPal Gateway not configured