in context to BCG Matrix, you being a strategic manager would advice the company where to invest and why?
Expert Answer
BCG matrix is a tool devised by Boston Consulting Group that helps companies allocate resources. As strategic manager, I would divide the company’s products into four categories – Cash cows, dogs, stars and question marks. Cash cows are those products having a high share in a low growth market. Dogs have a low share in a low growth market, stars have a high share in a high growth market and question marks have a low share in a
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