IKEA: The identification and an analysis of the competitive advantage of IKEA: Identify functional strategies? Does IKEA have a competitive advantage? What is it? What are the distinctive competencies of IKEA? How do the competencies contribute to IKEA’s success?
Expert Answer
IKEA: The identification and an analysis of the competitive advantage of IKEA:
Ikea’s competitive strategy is a combination of both cost advantage and product differentiation (assortment). A right balance between the two ensures that the brand does not get diluted as well as the products are affordable to a large mass.
Ikea executes its low cost strategy by maintaining very
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