(Answered) : If a consumer’s decision to avoid a purchase is largely based on a perception of risk, what techniques can a marketer use to ove

If a consumer’s decision to avoid a purchase is largely based on a perception of risk, what techniques can a marketer use to overcome any related fears held by a consumer?

Expert Answer

Techniques a marketer can utilize to overcome perception risks held by a customers-

Give Objective Info-
Avert consumer objections utilizing objective info from academic/ governmental / professional organization sources. For instance, a food retailer can utilize statistics from the AHA, Department of Agriculture or Food & Drug Administration to dismiss any usual myths pertaining to the food. Give internal info about your organization that display your safety /security

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