– Identify and develop Amazon change management strategy – include at least 3 different challenges and solutions
Expert Answer
Amazon is catering to the Digital marketing strategy through the use of various factors, some of them are mentioned below,
1. Advertising
Amazon has been consistently advertising on digital media such as Google and Facebook to increase its consumer base given the spread and increase of online space. With the advent of social media networks, it becomes important for Amazon to tap into these markets by utilizing the opportunities in the new internet era.
2. SEO
Usage of SEO for almost every page of
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