Identify a strategic change made by IBM. Why was the strategic change made and was it successful? How was success measured?
Expert Answer
Among it’s many strategies, IBM changed some of them or modified some of them regarding customer gathering. A need for improving the standards of advertising is sensed by the management and hence a strategy is developed where many new ads were developed and even employees are trained to respond cordially to the customer and help them . This made customers give first priority to IBM combined with it’s reputed quality standards. It was very successful as
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