ICA: Recognizing Advertising Slogans/Taglines
Learning Objective. To comprehend the great difficulty advertisers face when trying to help consumers remember their company or brands.
Definition. The following marketing terms are referred to in this in-class activity (ICA):
· Slogan: The verbal or written portion of an advertising message that summarizes the main idea in a few memorable words.” From the Dictionary of Marketing Terms,
2nd edition, Peter Bennett, Ed. (Lincolnwood: NTC Publishing Group, 1995), p. 264.
Nature of the Activity. To have students identify the company or product associated with some classic advertising slogans or taglines.
Organizations invest billions of dollars
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