(Answered) : I need your help to answer some questions about “IKEA’s Global Strategy” case study. The questions are: 1. Has IKEA taken a sta

I need your help to answer some questions about “IKEA’s Global Strategy” case study. The questions are:

1. Has IKEA taken a standardization approach or an adaptation approach in its markets around the world?

2. Do you think the company’s approach is the right one for the future?

2. Which retailers are IKEA’s biggest competitors in the United States?

3. How well is IKEA doing in China?

4. What would be your recommendation to the company for enhancing its business in China ?

Expert Answer

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