how much brand equity is tried to unique attributes of a product?
Expert Answer
If we look at the definition of brand equity, then as per cognitive psychology, brand equity is mainly associated with the awareness of the customer about the brand features and associations and these associations drive the attribute perceptions.
Brand equity is something associated with the commercial value of a brand which is derived from the perception of a customer about the brand name and features of a certain product or service.
If we look at the above two definitions of brand equity, it is quite evident that
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