How do intermediaries add value to a marketing system?
Expert Answer
Intermediaries such as wholesaler, retailers, distributors, brokers help in carrying the stock from production unit to final consumer. There are financial intermediaries as well.
There are generally four types of market intermediaries
Agents
Wholesalers
Distributors
Retailers.
These intermediaries search buyers for the product and services. Those intermediaries take ownership of the products and services hence the manufacturer of the products become tension free and keep on producing the product and services. Without intermediaries manufacturer will find very difficult to sell the product to the final customer.
These intermediaries set a communication channel between the firm
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