focus strategy meaning and example? 4 marks
Expert Answer
A focus strategy is the marketing and selling ypur product and service to a particular class or segment of customers, or focussing on a particular geographical area or focus on a particualr product line and market on ly that product. Hence, focus strategy is employed o concentrate the company’s resources to only one product, or geography or customer segment or a niche market. This is done to develop a market leadership in the particular chosen field or geography. This also helps in cost saving and concentrating resources toward a unified
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