explain the benefits of using primary research and secondary research?
Expert Answer
Benefits of using primary Research
Primary result is crucial to have because it is fresh and use data which helps to determine how or what should be the product made
Targeted issues are addressed in primary research. The organisation doing research has the complete control on the process and streamlines the research objectives and its scope
Data interpretation becomes better as the data is examined and interpreter by the marketers depending on their own needs or requirements they do not have to rely upon the interpretations made by collectors as
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