Explain in your own words the importance of interactive marketing.
Expert Answer
If you have ever been to Amazon’s site to search for a product or make a purchase, you must have noticed that Amazon remembers your browsing history on your next visit to the site. It will suggest you relevant products on the basis of your past search or past purchases. Even, just after making a purchase, it will also tell you what products other customers have bought with this product or what other products you can bundle with this product before completing your transaction. If you have
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