“Evaluate three products that would fit well in a low-cost strategy.”
Expert Answer
I will give you three key products and some pointers around them basis which you can build a detailed answer.
Shampoo: The FMCG industry is an industry which touches all classes of people. Most of the products are used by everyone, as it is something which is used for every day needs. One such product is the hair shampoo. Many companies earlier had manufactured shampoos in bottles, which were out of reach of the poor in many emerging economies. It was then realised that they were missing
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