(Answered) : Evaluate Best Buy and determine why they charge different price points for the same product. Evaluate how well they represent th

Evaluate Best Buy and determine why they charge different price points for the same product. Evaluate how well they represent the product within their retail strategy.

Research each retailer: Best Buy

1. History

2. Current situation

3. Retail strategy

4. Target market(s)

5. Pricing Strategies

6. Pricing tactics

7. Store set up

Research each trade-area:

Location of store

Specifics of area

Stores atmosphere; Note atmospherics, service, situational factors, product location and presentation, pricing

Expert Answer

Best Buy:

1. History:

Best Buy Co., Inc. Was founded in 1966 by Richard M. Schulze and Gary Smoliak. Earlier it was audio specialty store. Later the emphasis was shifted to consumer electronics. Its headquarter is based in

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