Drake Manufacturing Case Company Information Product Line: Cables used for a variety of computer applications, for the purpose of this case the cables will be referred to as three cable types a Cable Type A a Cable Type B o Cable Type C Last Year’s Total Cable Types Produced (A, B and C): 10.38M Company Location: Olney, Illinois Last Year’s Annual Sales Revenue: $70M Last Year’s Net Profit After Expenses and Taxes (NPAET): $11.9M Specific Product Information Sales and Profits for Last Year Cable Type A makes up 22% of sales and 11% of the company’s profit. ·Cable Type B
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