Discuss the differences between a consumer purchase of a candy bar and a car.
Please Discuss more than 150 words
Expert Answer
In buying a car customer goes to a process.
The first stage is problem recognition. Here the customer feels that he should buy a car because of he has need of it. The second stage is the information search. He searches for the solution which will satisfy his need in best way. In this search he will get many alternatives. Alternatives mean many brand, category of cars, prices, models, etc. He will find out the best car which will
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