Determine Marketing Imperatives for MakeMyTrip’s Rural Homestay Offering as a Product Category for Holiday Marketers in Emerging Markets like India”
Expert Answer
The Marketing Imperatives of MakeMyTrip are as follows:
1. It requires knowing which market you want to address.
2. It is to find out the potential market segments
3. The strategies are needed to keep a focus so as to get the direction of work.
4. It is essential to support other functions with full security
5. It is required to always monitor the process and to ensure a good working performance.
6. Necessary to collect data from employees and customers to make
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