Describe the importance of understanding culture in global business dealings
Expert Answer
Culture refers to the views, ideas, belief that influence the behavior of individual or group. Culture plays important role when doing business globally. Global firms need to understand the culture of foreign countries before doing business. Culture of people in different countries influence their buying decision. This contributes to the success of the product or service.
The difference between US culture to that of the culture of foreign countries are:-
Punctuality is very important for Americans whereas other countries give more importance of relationship building.
During business conversation, American stand
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