Define marketing and discuss how it is more than just “telling and selling.” Answer the claim that marketing “makes people buy things they don’t really need.”
Expert Answer
Define marketing and discuss how it is more than just “telling and selling.”
Marketing is a societal and managerial process by which exchanges are brought about in an economy to satisfy the needs and wants of individuals and organization. This is far distant from just “telling and selling” because, first of all, it involves determining the needs and wants of the consumers and then offering the best solutions as per that realization.
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