Dan McClure owns a thriving independent bookstore in artsy New Hope, Pennsylvania. He must decide how many copies to order of a new book, Power and Self Destruction, an exposé on a famous politician’s lurid affairs. Interest in the book will be intense at first and then fizzle quickly as attention turns to other celebrities. The book’s retail price is $21, and the wholesale price is $13. The publishen will buy-back the retailers leftover copies at a full refund, but McClure Books incurs 53 in shipping and handling costs for each book returned to the publisher. Dan believes his demand
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