Considering the growth and learning perspective it could be difficult to measure and quantify the ability to launch new products. How can the ability to launch new products be critical to an organization but difficult to measure?
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Customers represent one of the key stakeholders to an organization. The ability to launch new products is critical since it helps to ensure customer loyalty and thus reliability which determines the organizational performance. Innovation can therefore help in launching new products which can help achieve the organization goals. At times, it is hard to measure and quantify the ability of
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