Course Solutions Uncategorized (Answered) : Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in

(Answered) : Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in

Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.

Develop a detail strategy on the following:

What is your advice to the team for improvement?

Expert Answer


It is difficult to advise something without knowing where the company stands currently in the market. But in general there are certain areas of improvement when it comes to global expansion and the company needs to meet these criteria to excel in the new market.

1. Analyze the target audience and create the marketing plan accordingly.

2.

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