Consider yourself as Global Manager Marketing of www.souq.com, an online merchandiser. At present Souq.com is doing business in gulf region. Souq.com wants to enter in US online market.
Develop a detail strategy on the following:
What are the advantages of using virtual?
Expert Answer
The main advantage would be hiring the local talent suiting the business requirement. The business is run better when there are no cultural and language barriers to overcome. Virtual management also helps in customizing the products and services according to the local market. The team based out of the US will have a clear picture of the
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