Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, etc. Visit the firm’s Web site to see how the product is positioned, and identify ways in which marketers might reposition the product.
Expert Answer
Mahindra is a big name in auto-mobile sector; it manufactures cars, trucks, bikes and carriers. The issue with its positioning is that the advertising that it has done has made an image in the minds of the customers that the vehicles manufactured by Mahindra are very strong,
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