(Answered) : Chapter 5 Part One Marketing Foreign Products: Choose a product popular in another NON-AMERICAN country, and imagine tr

Chapter 5

Part One

Marketing Foreign Products:

Choose a product popular in another NON-AMERICAN country, and imagine trying to sell it to an American market.

You have the opportunity to keep the product and package as-is, or to change it completely. Consider the additional costs associated with changing. Create strategies/answer the questions below:

1. Target market: Who should be the target market in the United States? What variables will be used to select the target market?

2. Product: Will any adaptation be made to the product features? What about the packaging? The brand name?

3.