case 3 Food and the Online Grocery Competition en everybody’s busy, something’s got to give. The instruct the professional shopper as to the user’s par , grocery shopping online ticular preferences. Categories of items that can b online grocery industry (that is and home livery of purchased items) has developed purchased are continually expanding, from foods e past 20 years to address today’s consumer drugstore items and other merchandise. th demands of convenience and time savings. Perhaps the best known provider in the industry is Pea Online grocery providers tend to conduct the online business very well, if customer satisfaction,
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