August 2017p FULLTEXT02.p In 2009, Travis Kalanick and Garrett Camp founded a compacy known as UberCab (which was latet renamed as Uber). Their idea was fosmed when they straggled to hail a taxi in Paris, and concluded that they had to be a better way. The idea they came up with was that a pasienger should be able to tap a button, and that way, be able to get a nice. It launched in San Francisco in Jjune 2010. All it required to get a lift was an SMS or pressing a button. This setved as the basis for their
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