Assume that Mia’s Foods spent $300,000 for one television commercial. The program on which the commercial aired had an audience of 15,000,000 persons. The size of Mia’s Foods’ target market watching the program was 10,000,000. The CPM to place this television ad is ____.
Expert Answer
Cost of advertising= $ $300,000
Total impression= 10,000,000
CPM= (COST OF ADVERTISING/TOTAL IMPRESSON)*1000
= (300,000/10,000,000)*1000
=$30