Course Solutions Uncategorized (Answered) : Asses the uses of ethnographic research in the development of improved segmentation schemes and how these segmented markets deli

(Answered) : Asses the uses of ethnographic research in the development of improved segmentation schemes and how these segmented markets deli

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Asses the uses of ethnographic research in the development of improved segmentation schemes and how these segmented markets delineations offer better precise strategic directions for companies seeking to build new revenue streams.

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Ethnographic research in the development of improved segmentation schemes:

Branch of anthropology; to get insights into ‘how people live their lives’
It is an observational method
Consumers are observed in their offices and homes
Organizations see people’s behaviour on their terms
The method observes the context in which consumers use a product
For example, Intel uses this method to research for segmentation
Better services and products can be offered on observing behaviour
Precise

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(Answered) : Asses the uses of ethnographic research in the development of improved segmentation schemes and how these segmented markets deli

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