Apple launched the iPad in 2010, and unit sales reached an astonishing 40 percent market share in the tablet industry by 2013, leading both Samsung’s Galaxy (18 percent) and Amazon’s Kindle (4 percent). Global tablet unit sales are expected to more than double by 2016 as consumers continue to switch from desktops and laptop PCs. Currently, Apple’s iPad SBU appears to be a __________.
A) question mark
B) star
C) cash cow
D) hedgehog
E) dog
Expert Answer
The correct answer is option B.
BCG matrix was invented by Boston Consulting Group in 1970s so that organization can manage their portfolio strategy effectively. There are
OR
PayPal Gateway not configured
OR
PayPal Gateway not configured