Analyse why pull marketing is better for targeting groups of consumers than push marketing.
Expert Answer
Pull marketing is better than push marketing for targeting groups of consumers because:
It helps target the real needs and help satisfy the customers better
The costs in marketing is less and the impact greater, hence the return on investment is higher
The retention rate is higher and defection to competitor brands is lower in case of pull marketing
The customer behavior and usage is known better and so planning and servicing is better through pull mode of acquisition.