An organization like SAS (or any airline) can link their marketing communication strategy to the service marketing triangle. Explain how this will be done by airline (SAS) giving examples.
It can be useful to understand services cape of the firms through the use of a frame work. Comment on the three major components and suggesting how each impact the behavior of the customer?
Expert Answer
There are three entities in the whole transaction process.
CUSTOMERS
Customers refer to the persons who have certain needs, wants and desires. The company makes promises to its customers. In the Airline industry, the customers refer to
OR
PayPal Gateway not configured
OR
PayPal Gateway not configured