all AT&T 6:49 PM くNotes 1 Please I wanna the answers in each part please do not miss any part
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Expert Answer
Answer:- The sources of new product idea are as below:-
Sources of ideas/ innovation
Techniques of obtaining ideas
Customers/ market sources
In-depth interviews; Brain- storming;
Comments of dissatisfied consumers;
Market Research
Market Intelligence
Customers’ suggestions
Market Research
Market Intelligence Consumer group discussion
Identifying unsatisfied market needs
Market Research
Employee generated ideas
Culture of innovation
Organisation and management
Rewards
Co-development with customers, Distributors and other intermediaries
Regular interaction and communications
Complaints;
Customer Service Reports;
MIS;
Interviews;
Suppliers/vendors suggestions;
Interviews; Informal suggestions
Competitors
Me-too innovations;
Similar organisations value propositions
Joint product development
Co-development
Strategic alliances; Joint ventures; NPD consortia;
Government reports and publications
Publications
Universities, academic research
Publications
Interviews; Research funding; Sponsored research; Partnerships
Foreign
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