A) What is Green Marketing? Be thorough in your answer.
B) Why are companies increasingly introducing green products and engaging in ecologically friendly practices? Be thorough in your answer.
Expert Answer
1. The process of selling a product which is environmentally beneficial or an environmental friendly manufacturing process has been employed to produce it, is called green marketing.
Sustainable manufacturing has been employed
Produced from recycled products
No toxic or ozone harmful elements are used
Renewable elements used
Minimal packaging
2. Companies are moving towards green marketing
This helps them reduce cost and wastages in the form of transports, packaging, energy and raw materials
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