Course Solutions Uncategorized (Answered) : A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same pro

(Answered) : A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same pro

June 27, 2024| admin| 0 Comment| 7:36 pm

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A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same product. a) True b) False

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Brand equity is nothing but when a customer starts seeing more value in a product just because it is of a more reputed brand and not just focus on the product. Brand equity concepts come into picture when the product or service sells more because of the brand name rather than because of the value that the product has.

Hence it is TRUE as positive brand equity means that the

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(Answered) : A brand has positive brand equity when consumers react more favorably to it than to a generic or unbranded version of the same pro

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