8)In the Boston Consulting Group, agmat, -serve.) as a “easure or em strength in the market. A) relative market share B) SBUs C) cash cows D) market growth rate E) market segmentation 9) Making more sales to current customers without changing a firm’s prosducts is called A) market development B) market growth C) market penetration D) product development E) market attractiveness 10) If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering A) marketing controls B) market development C) diversification D) market penetration E) product
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