8. Research one organization that has expanded into a global market and outline some of the problems that the organization had to mitigate when entering the new market-space. Specifically, identify three of the seven characteristics listed below. Was there another global market barrier the company had to deal with that is not addressed in the seven aforementioned characteristics?
Culture: No two cultures are the same, and understanding the business culture in another country is one of the first keys to success in international business. Culture defines everything a society does, including business practices, responses to advertising and marketing, and overall sales.
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