(Answered) : 8. A firm that lead customers where they want to go before the customers actually know it themselves is employing: a. the lead use

8. A firm that lead customers where they want to go before the customers actually know it themselves is employing: a. the lead user method. b. the new product development process. c. time pacing d. a discontinuous innovation.
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Expert Answer

8. When a firm comes up with a product whose usage is still not known tot he customer and the customer will also get benefitted by the product , the firm is employing lead user method. The firm acts innovative and creative in this method. It gives the answer to the customer befor the question pops in their head.

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