56 QUESTION 14 True QUESTION 15
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Expert Answer
The rise in mega retailing has shifted the balance of power between retailers and producers. Since they have access to numerous consumers they have significant power over manufacturers
Answer- True
Explanation
Big box retailers like Wal-Mart show significant volume sales because of numerous consumers. They demand huge discounts from manufacturers’ apart from several charges for visual merchandising. Some manufacturers brands even produce special products exclusively available only at such retailers
————— aid in distribution but do not take title to merchandise, whereas————- but take title and resell merchandise
Answer- Facilitator/ wholesaler
Explanation
Agent /facilitators just facilitate the sale
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