5) What do airlines use to Market and Brand their product?
Expert Answer
Airline industry usually market their service and products through a focused marekt mix. They generally use all 7 Ps in marketing mix to promote their products. Airlines major area is service. Service has a generic feature of perishability and use at the point of consumption .thus they promote features like launge for elite customers to attract them. In this internet worll they use internet or online platform as athe major tool.for promotion .Almost all their features of products are accessible via online website and their allied
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