400 million users served. That’s the traffic milestone achieved by Facebook in early 2010. One of those users is Big Four accounting firm Ernst & Young (E&Y), which has had a Facebook page since the summer
115 of 2006. According to the company’s Recruiting Director, E&Y uses its Facebook page to reach out to
potential new employees. “Our goal was to find a medium Generation Y commonly goes to, so we could commu- nicate with them in a way that’s relevant to their day-to-day activities.” The company also hoped to promote its brand and culture and show students (future employees)
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