(Answered) : 1)Do you think a brand should have a rigid brand philosophy that should be applied wherever it goes? 2)Where does a brand stand

June 27, 2024| admin| 0 Comment| 7:42 pm

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1)Do you think a brand should have a rigid brand philosophy that should be applied wherever it goes?
2)Where does a brand stand in using a celebrity is not shadowing the brand and the brand message is conveyed in a right way?Could you think of other examples where celebrity usage is a success or a failure and why?
3)If you were assigned for preparing the next international advertisement campaign for the company what would be your ideas for the campaign?
4)What do you think about the choice of “Mediterraneanness” in the advertisement campaigns?Would you prefer adaptation strategy?Why?
188 Part2 IMC ADVERTISING TOoLs CASE 2

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