13. The key idea(s) for interpreting the prices is/are : a. □price endings b. □price-quality inferences c. □ price references d. □ all of the above 14. For goods with elastic demand, lowering the price will the total revenue. a. b. c. L] decrease □increase □not affect 15. With accumulated production experience, the cost of production falls as a. □ the workers leam short-cuts b. □ the materials flow more smoothly c. costs of procurement drops d、□ all of the above 16. In , high priced competitors tend to survive the price cutting strategies. □low-quality trap a. b. fragile-market-share trap
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