109. What is Integrated Marketing Communication? Describe in detail why companies should use it. (6 Points)
Expert Answer
Integrated marketing communication is a method to achive the objective of the marketing campaign , through properly use of different types of promotional method. This is an approach which integrate all the methods of brand promotion to promote the product and services to the consumer. it plays a very important role in communicating brand image to the large number of audience. integrating marketing communication can also use to create brand awareness among the consumer at very minimum cost. integrating marketing communication
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